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Our Story

Our purpose is to empower survivors of abuse and trauma with a transformative platform that offers support to heal, recover and, ultimately, thrive.

Our Founding Story

In 2019, Nina began working as a crisis line peer counsellor for the Toronto Rape and Crisis Centre. She saw firsthand how survivors of sexual assault struggle for years with flashbacks, anxiety, depression and more.

Trapped in a vicious cycle, trauma survivors become vulnerable to other types of abuse. While offering peer counselling, Nina learned about the long-term impacts assault and abuse have on a survivor’s physical, mental, financial and professional life.

Sexual assault is the only violent crime in Canada and the world that is not on the decline. Globally, 1 in 3 women and 1 in 5 men are sexually abused every year.

Even though this problem is growing exponentially, very few digital resources are available to help this vulnerable community. At the end of a 20-minute call on the crisis line, Nina often felt frustrated that there wasn’t anything more she could do to help the person through their trauma. That’s when the idea of Go Thrive Go, a self-therapy app for survivors, was born.

Go Thrive Go is being developed with the feedback of survivors and the guidance of psychotherapists. It aims to serve survivors in their moments of crisis when they cannot access or afford a therapist. Nina hopes this app will ease the burden on our overextended support systems and become an essential tool in a survivor’s tool kit.

Meet the Team

Nina Mistry - Profile Pic

Nina Mistry

Founder & CEO

  • Inventor of Go Thrive Go
  • 20+ years of experience building interactive platforms
  • Counsellor and Director on the Board of Toronto Rape & Crisis Centre
  • Advocate for survivors of sexual abuse and violence
Firuzan Mistry - Profile Pic

Firuzan Mistry


  • 20 years of cross-sectoral experience in marketing campaigns for Fortune 500 brands, non-profits and educational institutions
  • Manager, Marketing and Communications at Sheridan EDGE
  • Professor of Marketing at Canadore College
Sande Zeig - Profile Pic

Sande Zeig


  • Artist, Film Maker, Creative Director and Producer
  • Distributed more than 100 Films
  • Programmed the Lesbian and Gay Film Festiwal

Lead Psychologists

Dr. Jeffrey K. Zeig - Profile Pic

Dr. Jeffrey K. Zeig

Founder and Director of the Milton H. Erickson Foundation

  • On the editorial boards of numerous journals
  • 30+ years of experience in film, media and television
  • Produced and directed short films and documentaries featured on PBS
  • Founder and President of Artistic License Films, a NY-based film distribution company
  • Former Programmer of the Bleecker Street Cinema, NYC, and New York and Los Angeles Lesbian and Gay Film Festivals
  • Fellow of the American Psychological Association and the Fellow of the American Society of Clinical Hypnosis
Dr. Julie T. Anné Zeig - Profile Pic

Dr. Julie T. Anné Zeig

Founder and Clinical Director of A NEW BEGINNING, LLC

  • Licensed Clinical Psychologist and Expert in Trauma and Family Practice
  • Architect of The Evolution of Psychotherapy Conferences, considered the most important conferences in the history of psychotherapy
  • Licensed Trauma & Eating Disorder Expert
  • 30+ years of experience working with trauma survivors
  • Faculty of Mayo Clinic School of Medicine, serving as a consultant and guest lecturer

Go Thrive Go is Funded By

Supported and Incubated By